Supporting better decision-making for golf professionals through practical insight and shared expertise.

Philip Dye is a PGA Professional, educator specializing in custom fitting, equipment technology, and performance coaching. This site is designed for coaches and fitters who already know their craft but want to go deeper: integrating data, design insights, and performance metrics to elevate their decision-making and enhance player outcomes. Whether you're aiming to improve the precision of your fitting sessions or strengthen the link between equipment and performance, our goal is to support your continued development with practical, research-informed ideas you can apply right away.

Role

Philip is a senior lecturer serving as the Module Lead and Tutor on the PGA's Foundation Degree in Professional Golf Studies and Applied Golf Management programmes, which are accredited by the University of Birmingham (UK), where he specialises in golf equipment technology, custom fitting, and performance data analysis. He supports trainee professionals in developing the knowledge and skills to succeed both on and off the course.

Research

Philip's recent postgraduate research focused on student engagement and confidence in online learning environments, using Decision-Based Learning as an educational tool to enhance performance. He has presented this work at academic conferences and now integrates these principles into both his teaching and CPD delivery.

Industry Experience

With over 25 years of experience in the golf industry, Philip has worked with a wide range of players and professionals, from club golfers and elite amateurs to business owners and PGA members. His career has taken him from the workshop floor to leading national education programmes, with a consistent focus on improving performance both on and off the course.

Whether supporting a player’s scoring goals through custom fitting and strokes gained analysis or helping professionals develop more efficient fitting services and coaching practices, his approach is always grounded in evidence, experience, and long-term results. Philip has also consulted on golf equipment innovation, professional development, and business strategy across the UK and Europe.