Supporting better decision-making for golf professionals through practical insight and shared expertise.

Philip Dye is a PGA Professional, educator specializing in custom fitting, equipment technology, and performance coaching. This site is designed for coaches and fitters who already know their craft but want to go deeper: integrating data, design insights, and performance metrics to elevate their decision-making and enhance player outcomes. Whether you're aiming to improve the precision of your fitting sessions or strengthen the link between equipment and performance, our goal is to support your continued development with practical, research-informed ideas you can apply right away.

Role

After many years teaching Trainee Professionals and supporting PGA members as a lecturer with The Professional Golfers' Association Philip now offers coaching and custom fitting for players at Drive In Golf and continues to support trainee professionals in developing the knowledge and skills to succeed both on and off the course.

Research & Evidence Based Practice

Philip is actively involved in golf research and is committed to ensuring that his coaching, teaching and professional development work is informed by the latest evidence within golf science.

His research interests include golf coaching, ball flight, impact conditions, equipment and performance. In 2025, Philip co-authored research with Dr Jack Wells examining the effects of face tape and face tape residue on ball flight characteristics, published in the International Journal of Golf Science. The study explored the practical implications of using face tape within coaching and custom fitting environments and highlighted the importance of accurate, evidence-based data collection.

Alongside conducting and publishing research, Philip actively engages with current golf science literature, using emerging research to challenge established thinking and ensure that his coaching, education and CPD delivery remain contemporary, evidence-informed and relevant to PGA Professionals and golfers.

Industry Experience

With over 25 years of experience in the golf industry, Philip has worked with a wide range of players and professionals, from club golfers and elite amateurs to business owners and PGA members. His career has taken him from the workshop floor to leading national education programmes, with a consistent focus on improving performance both on and off the course.

Whether supporting a player’s scoring goals through custom fitting and strokes gained analysis or helping professionals develop more efficient fitting services and coaching practices, his approach is always grounded in evidence, experience, and long-term results. Philip has also consulted on golf equipment innovation, professional development, and business strategy across the UK and Europe.